Even with the implementation of a CRM system, most users still live and rely on email to exchange messages with leads and customers. After all, it is not practical to expect people obsessed with email for years to resist their urges and adapt to modern management tools.
So do you have to choose between using a CRM or Email for managing business communications? Or use both with your employees forced to switch between CRM and Email, tediously, manually syncing the two ends together?
In our view, the answer is not CRM or Email, it is CRM & Email integrated with each other. That is why SkyDesk Mail and SkyDesk CRM are integrated in almost magical ways.